Professor Jochen Wirtz
Professor Jochen Wirtz
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Відео

Singapore Airlines - Interview with CEO Goh Choon PhongSingapore Airlines - Interview with CEO Goh Choon Phong
Singapore Airlines - Interview with CEO Goh Choon Phong
Переглядів 11 тис.3 місяці тому
Interview with Singapore Airlines’ CEO Goh Choon Phong on SIA's Strategy & Future: 00:03 - Introduction to Goh Choon Phong 00:24 - PART I: Three Pillars of SIA’s Brand Promise. 00:58 - Service excellence. 02:18 - People are fundamental to SIA’s success! 02:27 - Product leadership. 03:50 - Network connectivity. 04:10 - PART II: How Can SIA Maintain Its Competitive Edge? 04:35 - SIA’s three pilla...
1 Million Copies - How to Write Textbooks & Why1 Million Copies - How to Write Textbooks & Why
1 Million Copies - How to Write Textbooks & Why
Переглядів 1485 місяців тому
00:14 Introduction 00:34 My journey of getting into textbooks 04:34 How to write a textbook? 06:13 Personal benefits of researching & writing 08:50 Why are textbooks so important for students? 10:23 What are the benefits for professors? 13:15 How to market a textbook? 16:26 How to use learning aids? 19:05 We have 28 adaptations & translations! Jochen's Services Marketing textbooks are available...
Tips for Junior Academics on How to Get TenureTips for Junior Academics on How to Get Tenure
Tips for Junior Academics on How to Get Tenure
Переглядів 3975 місяців тому
How to succeed as an academic? 00:29 RESEARCH 00:30 How is your research evaluated? 00:58 Do you have the numbers and quality? 01:30 What are you known for? 02:04 Did you show independence? 03:18 Does your work have impact? 04:18 Are you excited about your research? 04:30 Don't hide in your office! 08:16 TEACHING & EDUCATION 08:17 Does teaching it matter? 09:29 Three indicators of teaching qual...
Master Class: The Service Revolution & Its Implications for StrategyMaster Class: The Service Revolution & Its Implications for Strategy
Master Class: The Service Revolution & Its Implications for Strategy
Переглядів 1,4 тис.Рік тому
Service robots, generative AI, and intelligent automation will disrupt virtually all service markets: 00:00:02 Welcome to master class on Strategy Implications of the Service Revolution. 00:00:45 Our economies are at an inflection point. 00:01:36 The Service Revolution has started. 00:02:48 What are the implications for service strategy? 00:03:20 What is Intelligent Automation? 00:06:07 Three d...
Master Class: Corporate Digital Responsibility (CDR)Master Class: Corporate Digital Responsibility (CDR)
Master Class: Corporate Digital Responsibility (CDR)
Переглядів 1,6 тис.Рік тому
Content: 00:00 - Opening 00:25 - The Service Revolution has started 01:57 - CDR is an important challenge brought on by the Service Revolution 02:25 - Why is CDR so important? 04:35 - What is CDR? 07:45 - What are the CDR issues in the Technology & Data Life-Cycles? 10:05 - Where do CDR issues emerge in Digital Service Ecosystems? 12:46 - Why do firms engage in poor CDR? 13:19 - Is good CDR pro...
Master Class: Intelligent Automation, AI & Service RobotsMaster Class: Intelligent Automation, AI & Service Robots
Master Class: Intelligent Automation, AI & Service Robots
Переглядів 2,8 тис.2 роки тому
00:00 - Welcome to my Masterclass 00:15 - The service revolution has started 03:00 - Awful pictures we don't want to see anymore 04:17 - Four capabilities of Intelligent Automation (IA) 05:49 - When will services be delivered by IA? 06:43 - Tangible vs intangible services 12:37 - Social/emotional vs cognitive/analytical tasks 15:33 - Task volume & heterogeneity 18:39 - End-to-end (E2E) automati...
The Future of MBA Education & the "Ivy League" of Asian Business SchoolsThe Future of MBA Education & the "Ivy League" of Asian Business Schools
The Future of MBA Education & the "Ivy League" of Asian Business Schools
Переглядів 1,8 тис.2 роки тому
Content: 00:00 - Opening 00:12 - How are #MBA programmes being disrupted? 04:29 - What makes the NUS MBA stand out? 06:30 - Why do an MBA in Singapore? 07:32 - How does The NUS MBA deliver a transformative experience? 14:09 - How can an NUS MBA student extend their global exposure? 15:05 - What makes an ideal NUS MBA candidate? 17:12 - What is the NUS MBA culture like? 20:09 - What makes NUS MB...
NEW Online Course - Transforming Customer Experience: Strategies for Service IndustryNEW Online Course - Transforming Customer Experience: Strategies for Service Industry
NEW Online Course - Transforming Customer Experience: Strategies for Service Industry
Переглядів 1,1 тис.2 роки тому
Provides an overview of the online course on Transforming Customer Experience: Strategies for Service Industry. It has the modules: - Capturing Value in Modern Service Economies - Technology in Service: Service Robots, AI & Platform Business Models - Managing Customer Loyalty - The Wheel of Loyalty - Customer Centricity - Strategic Complaint Management, Service Recovery & Customer Feedback Syst...
Master Class: How to Improve a Service Culture FastMaster Class: How to Improve a Service Culture Fast
Master Class: How to Improve a Service Culture Fast
Переглядів 1,9 тис.3 роки тому
Discusses 4 learnings many firms get wrong when they want to improve their service culture. Describes the 4 thrusts of a "service revolution" to rapidly improve a service culture, including (1) Service Leadership, and Vision, Purpose & Values, (2) Service Culture & Training, (3) Innovation & Differentiation, and (4) Measurement, Incentives & Feedback. It also discussed the power of productizing...
Master Class: Improving Service QualityMaster Class: Improving Service Quality
Master Class: Improving Service Quality
Переглядів 4,4 тис.3 роки тому
Describes tools to improve service quality, including Customer Service Process Redesign, Blue Printing, TQM Tools, End-to-End Process Automation, Benchmarking, the interplay of Process Performance Standards & Targets over time, and the 9 Steps of improving the quality of specific customer service processes. It also covers the 4 key metrics to focus on in process redesign projects.
Master Class: Service Quality - The Gaps Model & Diagnosing Quality ShortfallsMaster Class: Service Quality - The Gaps Model & Diagnosing Quality Shortfalls
Master Class: Service Quality - The Gaps Model & Diagnosing Quality Shortfalls
Переглядів 7 тис.3 роки тому
Discusses what is service quality, how important it is, and how we can explain quality shortfalls, and how to close the gaps. Importantly, it also discussed whether one can invest too much into quality and what the right level of investment should be.
Master Class: Managing Customer LoyaltyMaster Class: Managing Customer Loyalty
Master Class: Managing Customer Loyalty
Переглядів 2,3 тис.3 роки тому
Explains the Wheel of Loyalty and explains on how to build a Foundation for Loyalty, create Loyalty Bonds, and reduce Churn Drivers. Discusses Tiering of Services and related acquisition and retention strategies. Explains why having loyalty programs that mostly give freebies or discounts are generally not a good way to build customer loyalty. Discusses the difference between attitudinal loyalty...
Master Class: B2B Service Transformation: How to Move from Products to SolutionsMaster Class: B2B Service Transformation: How to Move from Products to Solutions
Master Class: B2B Service Transformation: How to Move from Products to Solutions
Переглядів 1,3 тис.3 роки тому
Describes the strategic pathways manufacturing firms can pursue to successfully move into services and solutions. Explains how firms can move into offering "Asset Productivity Services," "Process Support Services", and finally fully "Outsourced and Solutions-Oriented Services". Discusses a number of specific approaches to develop a portfolio of services, including how to move from "free" to "fe...
Master Class: Service Robots & AIMaster Class: Service Robots & AI
Master Class: Service Robots & AI
Переглядів 4,4 тис.4 роки тому
Brave New World: Service Robots in the Frontline. The service sector is at an inflection point with regard to productivity gains and service industrialization - robotics in combination with rapidly improving technologies will bring opportunities for a wide range of innovations that have the potential to dramatically change service industries. This 25 min video explores the potential role servic...
Can You Think of 3 Global Service Brands?Can You Think of 3 Global Service Brands?
Can You Think of 3 Global Service Brands?
Переглядів 1,9 тис.4 роки тому
Can you think of 3 global service brands? And what is it Americans can do the Germans, Japanese and Koreans cannot? Tongue in cheek video with a serious message.

КОМЕНТАРІ

  • @ProfessorJochenWirtz
    @ProfessorJochenWirtz 2 дні тому

    We believe that Corporate Digital Responsibility (CDR) is more and more critical as AI becomes omnipresent! My co-authors and I are so thrilled that the community agrees with us and that our article this video is based on won three important awards: 1. Journal of Service Research Best Article Award in 2023 - www.servsig.org/wordpress/2024/07/jsr-best-paper-award-2023/?ServSIG&SERVSIG_News_04_17_COPY_02& 2. The American Marketing Association (AMA) Service Special Interest Group (SERVSIG) Best Service Article in 2023 Finalist Award. It was selected as one of the 3 best service articles published across all journals in 2023. 3. Finalist of the 2024 AMA-EBSCO-RRBM Award for Responsible Research in Marketing. This award is given jointly by the American Marketing Association (AMA) and the Responsible Research for Business and Management (RRBM) Association. Finally, this paper is open access and it can be downloaded from JSR and ResearchGate. The link below also leads to a PPT deck for free use, and supporting materials, including a detailed literature review on ethics, fairness and privacy across various academic disciplines: www.researchgate.net/publication/363487796_Corporate_Digital_Responsibility_in_Service_Firms_and_Their_Ecosystems Enjoy!

  • @benjaminy.
    @benjaminy. 2 місяці тому

    Hello! Thank you for the wonderful presentation - yes, you're right on the FAQ. I've notice that even if the information made available on the public domain - website. More often that not, we would just open the chat support and ask about my queries - I am referring to technology platform in my example. E.g website builder, and Cloud Platform (Infrastructure).

  • @devundaragedara
    @devundaragedara 2 місяці тому

    Excellent discussion dear Professor

  • @lookingaheadoftime
    @lookingaheadoftime 2 місяці тому

    Thank you for the video introduction!

  • @ProfessorJochenWirtz
    @ProfessorJochenWirtz 2 місяці тому

    See SIA’s latest results - The Edge Singapore | SIA chalks up another record year, but further gains will be tougher www.theedgesingapore.com/views/sector-focus/sia-chalks-another-record-year-further-gains-will-be-tougher

  • @benjaminy.
    @benjaminy. 2 місяці тому

    Hello! Thank you for making these materials available in the public domain. I wished that I've took up your module if I happened to be in NUS. Greeting from Singapore

    • @ProfessorJochenWirtz
      @ProfessorJochenWirtz 2 місяці тому

      Benjamin, hope to see you in one of my courses @ NUS then. Also, I do have an online course, too - see video - we run this course a few times a year - ua-cam.com/video/LSpOI3a_lgU/v-deo.html

    • @benjaminy.
      @benjaminy. 2 місяці тому

      @@ProfessorJochenWirtz Question: What's the different between attending your online courses and the physical lessons in MSc(Business)/MBA course conducted @ NUS? Would the course content be different? How about marketing A.I and Machine Learning Business Model?

    • @ProfessorJochenWirtz
      @ProfessorJochenWirtz 2 місяці тому

      @@benjaminy. oh, face-to-face is very dynamic and a highly interactive learning environment. Especially our EMBA and MBA students come from many different companies, functions and geographies. There is no topic in class I touch where some students don’t have first hand experience in they share in the class. I also learn a lot from these discussions. They are priceless!

  • @danielahidalgo9244
    @danielahidalgo9244 2 місяці тому

    Thank you so much. This is very useful and you explain it so well.

  • @AnilKumar-id9nj
    @AnilKumar-id9nj 3 місяці тому

    Always a delightful experience boarding into a singapore airlines. The best airlines for sure. Free wifi is the best decision ever. Fly while being connected is important nowadays. More affordable tix always pls 😂

  • @kk22001
    @kk22001 3 місяці тому

    Will be shorting it hard as the financials doesn't make sense.

    • @ProfessorJochenWirtz
      @ProfessorJochenWirtz 3 місяці тому

      Good for you. Airline stocks historically have done poorly since inception of the industry. Short sellers are brave and keep the market efficient! Thank you.

  • @benjaminy.
    @benjaminy. 3 місяці тому

    Thank you for sharing the excellent interview.

  • @ProfessorJochenWirtz
    @ProfessorJochenWirtz 3 місяці тому

    We analyzed 30 years of innovation at SIA - for the full article see www.researchgate.net/publication/321361027_How_Do_Innovators_Stay_Innovative_A_Longitudinal_Case_Analysis

  • @ProfessorJochenWirtz
    @ProfessorJochenWirtz 3 місяці тому

    If you are interested in more videos on SIA and Services Marketing & Management topics, subscribe to my channel - ua-cam.com/users/ProfessorJochenWirtz

  • @clementwong1671
    @clementwong1671 3 місяці тому

    Brilliant

  • @user-ye3zo7nt6d
    @user-ye3zo7nt6d 3 місяці тому

    Very inspiring!

  • @lovelearningnewthings
    @lovelearningnewthings 3 місяці тому

    Very insightful 👏.

  • @teresadestefano5979
    @teresadestefano5979 4 місяці тому

    Very useful and informative ! Thank you.

  • @dhruvvalera3239
    @dhruvvalera3239 5 місяців тому

    Underrated video, thank you for sharing! I'm glad I clicked from the pile of generic youtube videos!

  • @bhanudabadi
    @bhanudabadi 5 місяців тому

    thank you for the talk, more such tips are expected regularly

  • @SurendraSharma-no6nx
    @SurendraSharma-no6nx 7 місяців тому

    Absolutely perfect sharing regarding platform business models class.

  • @triyogaap.7389
    @triyogaap.7389 7 місяців тому

    Thank you professor for your insight. What if, I want to evaluate our platform (reserch grant from government body (not bussiness you said in your video)) and then I want to expand the level of the platform. For example I want to accomodate how researcher connected to one and another to create minimum value they can interact and know each other. So, (in simple way) they can share their research (policy/technology) in order to be used/implemented/adopted in another place, etc. Is there any framework/tools/etc. that I can use? Or if you had any of article which are related? I would be interested in your view. Greetings, from Indonesia. :)

    • @ProfessorJochenWirtz
      @ProfessorJochenWirtz 7 місяців тому

      Good to hear from you! Interesting question - perhaps have a look at ResearchGate which offers much of the functionality you seem to have in mind - www.researchgate.net/profile/Jochen-Wirtz. Best wishes, Jochen

  • @user-bw4tu1qm2m
    @user-bw4tu1qm2m 8 місяців тому

    Thank you for sharing this Dr. Wirth. I’m researching service robots and there is still so little out there, but it’s moving so fast. Everything you are saying makes so much sense. It’s an exciting time!

    • @ProfessorJochenWirtz
      @ProfessorJochenWirtz 8 місяців тому

      Thank you, I am happy this master class resonates with you and makes sense :)

  • @muskduh
    @muskduh Рік тому

    Thanks for the video.

  • @user-kx3uu9jn9o
    @user-kx3uu9jn9o Рік тому

    Very useful and informative. This helped me to understand the topic!!

  • @richardliu3442
    @richardliu3442 Рік тому

    when chaptgpt came out this year and you watch the 2 years ago video just now. you will believe you should go to nice school

  • @laxmanpokhrel5153
    @laxmanpokhrel5153 Рік тому

    Your videos are really uplifting. If possible, please prepare videos on your paper of Psychology and Marketing and JBR so that wider audience would be benefited. Happy Learning.

    • @ProfessorJochenWirtz
      @ProfessorJochenWirtz Рік тому

      Thank you, I am delighted that you enjoy my videos and we’ll think about this additional video. All the best!

  • @RaimundMollenhauer
    @RaimundMollenhauer Рік тому

    Herzlichen Dank für dieses Beispiel geladene Video!

  • @erphuachoices4930
    @erphuachoices4930 Рік тому

    What of assurance

    • @ProfessorJochenWirtz
      @ProfessorJochenWirtz Рік тому

      See the chapter on service guarantees and also Service recovery. They cover this topic.

  • @ProfessorJochenWirtz
    @ProfessorJochenWirtz Рік тому

    Do join this course together with your team. I promise there will be many eye-opening learnings and exciting action items! . The work load is about 6 hours/week with 1 hour synchronous online sessions. The course runs for 7 weeks and starts in March 2023. Upon successful completion, participants will be awarded a verified digital certificate by NUS Business School. For more information and for applying to the programme, see - executive-education.nus.edu.sg/programmes/service-leadership/

  • @olympia2soon
    @olympia2soon Рік тому

    Come across this lecture by professor. Good insights. I am starting a business using a platform model in the Health and Fitness business. Just what I need

    • @ProfessorJochenWirtz
      @ProfessorJochenWirtz Рік тому

      I am glad the video helps you with your platform business! Wishing you all the success!

  • @ProfessorJochenWirtz
    @ProfessorJochenWirtz Рік тому

    Download the slide deck and the article this video is based on from ResearchGate: www.researchgate.net/publication/363487796_Corporate_Digital_Responsibility_in_Service_Firms_and_Their_Ecosystems

    • @ImamSalehudin
      @ImamSalehudin Рік тому

      Thank you, Prof. Your presentation is very interesting.

  • @ProfessorJochenWirtz
    @ProfessorJochenWirtz Рік тому

    For more information and for applying to the programme, see - executive-education.nus.edu.sg/programmes/service-leadership/

  • @laxmanpokhrel5153
    @laxmanpokhrel5153 Рік тому

    CDR is remarkable area for future research! I went through your paper as well. Really makes sense.

    • @ProfessorJochenWirtz
      @ProfessorJochenWirtz Рік тому

      Dear Laxman, thank you so much for your comment! We just published our latest article on CDR. It can be downloaded including its PPT deck from ResearchGate: www.researchgate.net/publication/363487796_Corporate_Digital_Responsibility_in_Service_Firms_and_Their_Ecosystems

    • @laxmanpokhrel5153
      @laxmanpokhrel5153 Рік тому

      @@ProfessorJochenWirtz I am actually fascinated by the application of CDR in marketing (especially in service sector). Now, we need CDR multiple dimensions onal (ethics, fairness and privacy) scale development. I am eager to associate.

  • @bishwajeetsharma
    @bishwajeetsharma Рік тому

    THANK YOU VERY MUCH SIR FOR THIS, WELL EXPLAINED BY YOU:) LOVE FROM INDIA.

  • @muskduh
    @muskduh Рік тому

    Thanks for the video

  • @sharadsankhwar
    @sharadsankhwar Рік тому

    GOOD STUFF

  • @tondani6663
    @tondani6663 Рік тому

    Very informative 👍🏾

  • @tondani6663
    @tondani6663 Рік тому

    Strong in Africa?!?!

  • @MaruHieta
    @MaruHieta Рік тому

    Great content! This video helped me to categorize different parts of services I provide for my clients and how to market it better.

  • @gauravmohan9271
    @gauravmohan9271 2 роки тому

    Perfect…

  • @suwalsunil
    @suwalsunil 2 роки тому

    Great Case Study! Thank you Prof. Jochen so much for such an insightful presentation.

  • @Max-be2bt
    @Max-be2bt 2 роки тому

    i find this rather scary to be honest but it is the way the world is heading.

  • @wuihenglim8985
    @wuihenglim8985 2 роки тому

    Very detailed. As an ex-SQ crew, i know this is exactly how SQ does it.

    • @ProfessorJochenWirtz
      @ProfessorJochenWirtz 2 роки тому

      Thank you, Singapore Airlines has been a shining example of service excellence for decades! My favorite airline to fly.

  • @AhmadAlJarah
    @AhmadAlJarah 2 роки тому

    Great class! Enjoyed listing to it. Thank you for always inspiring us with your great knowledge, Prof. Wirtz.

    • @ProfessorJochenWirtz
      @ProfessorJochenWirtz 2 роки тому

      Great that you like it! ... and for me it's actually very satisfying to do these videos based on our research :)

  • @ProfessorJochenWirtz
    @ProfessorJochenWirtz 2 роки тому

    If interested in more masterclasses & videos, do subscribe to my UA-cam channel - ua-cam.com/users/ProfessorJochenWirtz

  • @user-ws1qb4vn7v
    @user-ws1qb4vn7v 2 роки тому

    good luck

  • @yiukins
    @yiukins 2 роки тому

    Professor, thank you very much for this informative and interesting presentation. I am considering starting a platform business. Could you please recommend some books or online courses for me to study further?

    • @ProfessorJochenWirtz
      @ProfessorJochenWirtz 2 роки тому

      There are many books available - see those with many (good) reviews - www.amazon.com/s?k=platform+business&i=stripbooks-intl-ship&crid=GNTIK4TPRNZQ&sprefix=platform+business%2Cstripbooks-intl-ship%2C1975&ref=nb_sb_noss_1 -- Plus see the papers my co-authors and I published - See other related work on ResearchGate - www.researchgate.net/project/Advanced-Topics-in-Service-Research-Robotics-AI-Platforms-Corporate-Digital-Responsibility

  • @avizliran
    @avizliran 2 роки тому

    ❤ great case study. Was there twice. Fantastic transformation

  • @divyanshuranjan9972
    @divyanshuranjan9972 2 роки тому

    Professor, great video. I have a doubt. In the last diagram, why is Amazon in the third quadrant i.e. transfer of ownership and marketer provided resources? The ownshership aspect is understood, but why marketer provided resources? Do the sellers not sell on Amazon? Shouldn't it be peer to peer, because the sellers come on the platform to sell their products and buyers buy them?

    • @ProfessorJochenWirtz
      @ProfessorJochenWirtz 2 роки тому

      Dear Divyanshu, thank you for your comment. You are right, if the sellers are many (eg like in Etsy) then one can consider it as peer-provided. If Amazon takes control of the inventory, then it is firm/platform provided. So, Amazon could be in both quadrants, but I guess most of their sales are from their own inventory...

    • @divyanshuranjan9972
      @divyanshuranjan9972 2 роки тому

      @@ProfessorJochenWirtz Understood your point. You also mentioned how these platforms cross and enter each other's segments. Thankyou professor for your prompt reply :)

  • @qhawemakhaye4098
    @qhawemakhaye4098 2 роки тому

    Greetings Professor Thank you for the very informative presentation. As of 2019 I was given the opportunity to lead a logistics company and last year I discovered that there isn't a business model in place for the company (the company has been operating for more than 10 years). My questions are: (1) Is it possible to design a new business model for a company that already exists and if so, will we have to change how we've been operating and also will we have to change our system? (2) Is there a specific way/format to follow when designing a business model for logistics company? Thanks,

    • @ProfessorJochenWirtz
      @ProfessorJochenWirtz 2 роки тому

      Good to hear from you! ... of course, any company can pivot its business model - it takes a hard look at your capabilities, markets/customers, competitors, plus deep thinking, workshops, time and money. Also, if the company has been in business for 10 years and is profitable, in my experience that means it has something at least some customers value. One has to work to pinpoint what exactly that is and build on it. That's an alternative to pivoting. Also, have a look at this book - you can download it for free and it helps you with the thinking through the analysis - www.researchgate.net/publication/318672547_Winning_in_Service_Markets_Series_Vol_2_Positioning_Services_in_Competitive_Markets . An updated version of that chapter is in the 9th edition , but that's not free unfortunately - www.researchgate.net/publication/354623174_Positioning_Services_in_Competitive_Markets

    • @qhawemakhaye4098
      @qhawemakhaye4098 2 роки тому

      Thank you so much! I’ll go through the book and revert back How can I get in touch with you? Is LinkedIn fine?

    • @ProfessorJochenWirtz
      @ProfessorJochenWirtz 2 роки тому

      @@qhawemakhaye4098 - jochen@nus.edu.sg

  • @RonKaufman
    @RonKaufman 2 роки тому

    I have known Professor Jochen Wirtz for many years, have learned with him, taught with him, written with him, and enjoyed knowing him as a world-leading professional and as a friend. It is a real JOY to say this is one of The Finest Interviews with Jochen Wirtz I've ever seen (and I have watched many). If you wonder whether watching this from start to finish will be worth your time, take my advice - it is.

    • @ProfessorJochenWirtz
      @ProfessorJochenWirtz 2 роки тому

      Thank you, Ron! Coming from the true globally leading service guru you are, this endorsement means a lot to me!

    • @kartikey0208
      @kartikey0208 Місяць тому

      Hi both I am a early creer professional I have few doubts about MBA, I am stuck in my career in a bad place if you can connect with me your prespective will truly help. Please connect i need it.